Overseeing design & deployment of nationwide brand messaging
Print and packaging design, including large-format & direct mail
Creation of social media graphics & art direction optimized for KPIs
Brand development, including strategy, logos, and color systems
Large Format
›In-store signage, banners, posters, and tradeshow displays that make a big impact.
Wraps & Decals
›Custom vehicle wraps, window graphics, and wall decals for brand promotion and visual identity.
Packaging
›Creating eye-catching designs, patterns, and typography for product boxes, labels, and sleeves.
Direct Mail
›Strategic direct mail campaigns, postcards, and invitations that drive customer engagement.
I have extensive experience creating and enhancing brand vision for a diverse range of companies and clients.
This includes developing and refining the Rack Room Shoes brand guide, assisting with the Rookie Kids re-brand during the acquisition, and defining logos, color palettes, web presence, & overall visual strategies for marketing firms and established companies.