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Graphic Design

Areas of Expertise:

Signage

Overseeing design & deployment of nationwide brand messaging

Print

Print and packaging design, including large-format & direct mail

Social

Creation of social media graphics & art direction optimized for KPIs

Branding

Brand development, including strategy, logos, and color systems

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⎯   DIGITAL SIGNAGE   ⎯

Innovation Center

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⎯   DIGITAL SIGNAGE   ⎯

Rack Room Shoes

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⎯   DIGITAL SIGNAGE   ⎯

Rookie Kids

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Print Experience:


Large Format

In-store signage, banners, posters, and tradeshow displays that make a big impact.

Wraps & Decals

Custom vehicle wraps, window graphics, and wall decals for brand promotion and visual identity.

Packaging

Creating eye-catching designs, patterns, and typography for product boxes, labels, and sleeves.

Direct Mail

Strategic direct mail campaigns, postcards, and invitations that drive customer engagement.

The strength of your
social media is determined by
the strength of your content.

Skincare Selfcare
Demure Post
Butteryellow Post
Spring Post

Branding & Visual Identity


I have extensive experience creating and enhancing brand vision for a diverse range of companies and clients.

This includes developing and refining the Rack Room Shoes brand guide, assisting with the Rookie Kids re-brand during the acquisition, and defining logos, color palettes, web presence, & overall visual strategies for marketing firms and established companies.

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Art Direction