About Me
I'm a Senior Digital Designer at Rack Room Shoes, passionate about crafting visually compelling and engaging digital experiences.
Skills & Expertise
With a BS in Graphic Communications from Clemson and double minors in Graphic Design & Business Administration, I bring a strong foundation in design principles and a keen understanding of business strategies to my role.
Where aesthetics and functionality meet.
My focus on art direction, social media graphics, ux/ui design, and digital signage contributes significantly to the brand's online presence and drives customer engagement. Expertise in design software and understanding of social media trends enables me to deliver high-quality assets that resonate with our target audience.
Adobe Creative Suite
Proficiency in the Adobe Creative Cloud, especially in: Acrobat, Lightroom, XD, Illustrator, Photoshop, Premiere Pro, After Effects, and InDesign.
Design Styles
Experience working with numerous design styles involving print, photography, videography, UX/UI design, graphic design, marketing, and more.
Creative Leadership
Oversaw integrated campaigns across channels as well as rebranding/design efforts for small and large-scale corporate identity systems.
Client Collaboration
Built strong relationships with clients to deliver strategic and emotionally-resonant creative content that successfully achieves business goals.