cbdMD Website
The Brand
cbdMD is one of the largest CBD companies on the market and is the only publicly traded CBD company on the NYSE (YCBD). Given the emerging nature of the CBD wellness market, effective positioning, branding, and marketing are crucial to a company’s success.
Rebranding & Restructuring
In 2022, cbdMD underwent a significant rebranding and website overhaul, including a complete redesign of its product line and pricing structure. I was fortunate to play a key role in this transformation.
A primary goal of the website redesign was to enhance the user experience (UX) and user interface (UI). CBD can be a complex product, especially for newcomers. Therefore, creating an easy-to-understand website was essential.
