cbdMD is one of the biggest CBD companies on the market and is the only CBD company on the NYSE (YCBD). Because CBD is not a mainstream wellness route, positioning, branding, and marketing are all key factors in the company’s success, and all play in to the design and layout of the website. Recently cbdMD has completely redone their product line and price structure, and with that came a major rebranding and website makeover that I was lucky enough to play a big part in.
A big goal in the website redesign was to improve the UX/UI of the website, since CBD is a confusing product especially to new consumers, which made it vital to make the website easy to understand. You can view a mockup of the site homepage below!